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Formula For Success: What Makes a Strong Endorser?

Idris Elba Photo: Wikimedia Commons Celebrity endorsements are a critical part of many brands’ marketing playbooks, and a key reason why E-Score Celebrity and E-Score Brand are the definitive source...

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2020 E-Score Celebrity Report – Summer Edition

Who are the most appealing and trusted celebrities? Which celebs have the most passionate fans? As the definitive celebrity resource for marketing, network and advertising executives, the E-Score...

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Agency Special – Challenges & Opportunities for 2020/21

The global pandemic has created many threats and opportunities for ad agencies as clients shift strategies and reconsider business as usual in the new reality. E-Poll’s E-Score family of research...

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Use E-Score Products To Optimize Streaming Decisions

E-Poll has been tracking streaming programs, services, and user behavior since 2013, and our products are uniquely designed to provide insights into all aspects of the streaming ecosystem. You are...

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Athlete Influencers and How They Impact Brands

Sports and sports marketing continue to evolve as many athletes, brands, and sports leagues are sharing their views on the urgent topics of the day. While some fans prefer their sports without...

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Celebrity Marketing Trends – Fall Report

With tastes and attitudes changing rapidly in our media universe, the E-Score Celebrity Special Report offers the latest news and trends in the world of celebrity marketing as we head into the Fall....

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E-Score: Celebrities Power Activewear Gains

source: freepik Amid a tough year for the apparel industry, one segment has stood out – Activewear. Growth in the sector is forecast to continue even after the pandemic. People are very familiar with...

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E-Score Products – Trends We See for 2021

E-Poll’s E-Score family of research products are designed to bring you cost-effective and targeted insights driving your business decisions, and we’ve highlighted some key trends for 2021 that we’ve...

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Celebrity Trends for 2021

Source: Wiki Commons With the start of a new year we used E-Score Celebrity to highlight some key trends we see coming this year in celebrity marketing. E-Score Celebrity’s database of more than...

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2024 Election Early Look – Republican Hopefuls

Not two weeks since the stands from the Biden/Harris Inauguration were taken down, Republican hopefuls for 2024 are positioning themselves and lining up fundraising in hopes of capturing the momentum...

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Trends for 2021: E-Score Brand

Source: Freepik 2021 is set to bring a new set of opportunities and challenges for brands across all industries. We used E-Score Brand to highlight some of the key trends we see coming this year in...

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Super Bowl LV Commercials are a Star-Studded Affair

E-Poll’s tenth annual review of the Super Bowl ads from a celebrity perspective showed that the use of celebrity endorsers in big game commercials continues at an epic pace. This year two-thirds of...

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E-Score Brand – Finding the Next Video Game Adaptation

Source: Freepik The trend of adapting video games to TV series is taking the streaming world by storm. Using E-Score Programs in conjunction with E-Score Brand and E-Score Celebrity, we can measure...

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E-Score Celebrity Report – Year End – What’s Ahead for 2021?

We are pleased to present the 2021 E-Score Celebrity Report! This comprehensive report, with a FREE sample available through the following link: E-Score Celebrity Special Report, offers a look at the...

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Find the Perfect Endorser With E-Score Celebrity

If the celebrity you choose must have strong endorsement potential along with a social media presence and strong fan base, E-Score Celebrity offers an indispensable tool for your needs. Major...

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How Agencies Benefit from Endorsement & Fan Scores – 3 Key Findings

source: wikimedia commons Advertisers, brands and PR agencies need a reliable source to identify a new celebrity or position an existing one for their marketing needs. Endorsement and Fan Scores are...

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E-Score Celebrity Report – Summer 2021

We are pleased to present the 2021 E-Score Celebrity Report! This comprehensive report, with a FREE sample available through the following link: E-Score Celebrity Report, offers a look at the top...

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Top Celebrity & Brand Partnerships

source: wikimedia commons Brands today are now taking endorsements to the next level and forming partnerships with celebrities that go further than a typical endorsement in the past. Using E-Score...

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October Surprise: Signs of Normalcy?

source: wikimedia commons Are you ready for some football? Pumpkin Spice? Halloween? We explored themes synonymous with Fall and signs that might make us feel a sense of getting back to normal. Our...

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E-Score Celebrity: Identifying Super Endorsers

source: wikimedia commons Brand Super Endorsers easily attract consumers and almost everything they touch turns to gold. This rare breed of endorser isn’t tough to spot but finding the one that best...

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E-Score Celebrity Report – Winter 2021

We are pleased to present the 2021 E-Score Celebrity Report! This comprehensive report is now available as a FREE sample through the following link: E-Score Celebrity Report, and offers a look at the...

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E-Score Celebrity Report – Year End – What’s Ahead for 2022!

We are pleased to present the E-Score Celebrity Report – What’s ahead for 2022! This comprehensive report is now available through the following link: E-Score Celebrity Report, and offers a look at...

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E-Score Celebrity – Consumer Sensitivity Measurement Tool

source: wikimedia commons Staying on top of constantly evolving public opinion is crucial for brands and agencies to make the best decisions for their celebrity marketing strategy.  E-Score Celebrity...

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E-Score Celebrity Report – 2022

We are pleased to present the E-Score Celebrity Report – 2022 This free comprehensive report is now available through the following link: E-Score Celebrity Report, and offers a look at the top...

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What Are the Favorite Celebrities, Brands, and TV Programs Among Political...

The political climate in America is as polarized as ever but is that divide trickling down to the celebrities, brands, and TV programs consumers watch? Using E-Score Celebrity, Brand, and TV Programs...

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Which Celebrity Traits Rank the Highest?

source: istock We know fans have certain traits or attributes they like in a given celebrity, but which ones rank the highest and how do they differ by age groups? Using E-Score Celebrity, we look at...

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Identifying The Perfect Celebrity Endorser

source: Wikimedia Commons With E-Score Celebrity, you can identify the right celebrity partner to align with using a combination of endorsement potential and specific characteristics that match your...

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How to Get Value Out of Brand Partnerships?

Image Source: Wikimedia Commons Brands today are utilizing strategic partnerships and collaborations more than ever before to help break through the clutter in this competitive digital marketplace....

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E-Score Suite: All-In-One Solution for Celebrity, Brand, and Character/Mascots

Source: FreePik Evaluating celebrity and mascot relationships for your brand often requires multiple sources of research, however, using the E-Score Suite provides business critical data in one...

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12 Most Engaging Topics of 2022

All of us at E-Poll Market Research send our warmest wishes and hopes for a cheerful and productive New Year. Please enjoy these ‘most engaging’ highlights from our powerful research products this...

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Power Brokers: Sports Leagues & Next-Gen Athletes

Image Source: Freepik Sports business is booming in the digital era with big money pouring into partnership deals, content access, and athlete endorsements (professional and NIL “Name, Image,...

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E-Score Celebrity Report – Winter 2023

This free 24-page comprehensive report is now available through the following link: E-Score Celebrity Report, and offers a look at the top performing celebrities of 2022 and what we can expect in the...

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Multi-Hyphenate Impact Influencers of 2023

Image Source: Wikimedia Commons Using E-Score Celebrity, we identified buzzworthy multi-hyphenate celebrities who wield strong levels of influence right now. Only 4 celebrities land in the top 10...

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What Are Top Music/Brand Collaborations in Today’s Market?

Designed by Freepik Insights For The Upcoming Festival Season and More With Coachella kicking off music festival season, we are focusing on the impact of music artists as tastemakers for the...

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Integrated Solutions: How To Manage The Explosion of Data

In today’s media and entertainment industry, vast amounts of available data are met with limited budgets and resources, making effective management a challenge. Collecting and integrating data from...

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E-Score Celebrity Report – Spring /Summer 2023

We are pleased to present our FREE quarterly report through the following link: E-Score Celebrity Report. The comprehensive report offers a look at the top performing celebrity trends in 2023 and what...

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Which Industries Use Celebrities & Mascots Most Often?

Brands often look to celebrities and mascots of all stripes to generate buzz and tap into pop culture trends. But which industries rely more heavily on these tactics? Celebrity endorsements can...

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How Can Agencies Maximize Celebrity Partnerships In a Meaningful Way?

Designed by Freepik The celebrity partnership trend has exploded in recent years leaving many agencies on the outside looking in as they navigate the tricky business of finding the right celebrity for...

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Top 10 Most Popular Topics of 2023 -So Far!

Wishing you and your loved ones a joyful Labor Day Weekend from all of us at E-Poll Market Research. Please savor these Top 10 newsletter topics from our impactful research products so far this year!...

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Advertisers: How To Find the Right Streaming Shows For Your Audience

Designed by Freepik With streaming passing cable as the most-watched platform*, understanding viewer preferences is crucial in making informed decisions that resonate with your audience. But how can...

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E-Score Celebrity Report – Fall 2023

We are pleased to present our FREE quarterly report through the following link: E-Score Celebrity Report. The comprehensive report offers a look at the top performing celebrity trends in 2023 and what...

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How To Create Buzzworthy Celebrity x Brand Partnerships

Designed by Freepik Trend setting celebrities and brands have the power to appeal to consumers in a number of ways by creating a sense of exclusivity and desirability which helps to build trust with...

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E-Score’s Exciting Update: Elevate Your Experience!

Designed by Freepik We are thrilled to unveil a newly updated interface for our revolutionary E-Score platform. This refined interface is optimized for desktop, tablet, and smartphone use, and...

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Does Today’s Political Climate Impact Celebrities, Brands and TV Programs?

Designed by Freepik Diving into America’s current political landscape Democrats and Republicans remain just as divided as ever. How deep does this divide seep into the world of entertainment and...

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Top 12 Most Engaging Newsletters of 2023!

Wishing you and your loved ones a magical holiday season from all of us at E-Poll Market Research. As we wrap up the year, we wanted to share the gift of insights with you. Please enjoy these topics...

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E-Score Celebrity Report – Winter 2024

We are pleased to present our FREE quarterly report through the following link: E-Score Celebrity Report. The comprehensive report offers a look at the top performing celebrity trends heading into the...

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How Do Agencies Discover the Ideal Endorsement Partnership?

Designed by Freepik Agencies today face the increasingly difficult challenge of identifying the perfect celebrity partnership for their brands. E-Score Celebrity and its database of 13,000+...

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